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The brilliance breakthrough
Book Summaries

The Brilliance Breakthrough by Eugene M. Schwartz

Written by Eugene M. Schwartz, one of the best copywriters of all time, the brilliance breakthrough breaks down the methods of writing—from constructing simple sentences to writing a punchy line fit for a quote—into detailed steps. Perfect for beginners who wants to learn how to write simple and understandable sentences, and intermediates who want to season their writing. Rating: ⭐⭐⭐⭐⭐

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Book Summaries

The Elements Of Style By William Strunk Jr. & E.B. White

The Elements of Style was first written by William Strunk Jr. and published in 1920. This tiny book (as William Strunk Jr. himself has called) summarizes the case for cleanliness, accuracy, and brevity in English writing. Later revised and expanded by E.B. White, this book has stood the test of time and is currently sold as the fourth edition.

Rating: ⭐⭐⭐⭐⭐

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Book Summaries

The Boron Letters by Gary Halbert

The Boron Letters is a series of letters written by Gary Halbert, one of the highest-paid copywriters. The letters were written to his son, Bond Halbert, to give advice on life, marketing, and how he’s found success in direct mail marketing.

Rating: ⭐⭐⭐⭐

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